SL Creation

Why you should never wash your jeans

Laundry is inevitable, but thankfully there are people like Levi’s CEO and President Chip Bergh who want to make our lives a little easier. According to him, you should never wash a pair of jeans. Ever. While this may prompt noises of disgust from those are less-then-enamoured by the idea of walking around in dirty clothes, Mr Bergh explained that he "spot cleans" any stains with a toothbrush.

Style Tips For Men: How To Know You Need A Wardrobe Change

Knowing if you should change your wardrobe can be tougher than you think, especially when you have to decide whether your clothes are still good enough.

Booty scoops are here to lift your spirits (43 photos)

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5 Style Mistakes That Are Downgrading Your Outfit 

Find out how to avoid the simple style mistakes that are making you look less sophisticated.

Science explains why we look better in sunglasses

Psychologists tell us that attractiveness comes from symmetry and the golden ratio in nature: one to 1.6.

A Gift Guide for the Shoe Lover

A gift guide for the shoe lover in your life, even if that's you.

Could Adding a Children’s Wear Category Save Some Apparel Brands?

As apparel brands look for growth, children’s wear seems a natural option, but profitability is a different matter.

To create meaningful change, apparel brands need to pursue sustainability at the industry level

Brands will make voluntary investments in sustainability only if consumers clearly reward them for doing so. The problem is, even caring consumers do not have the information they need to know what...

Five Social Media Mistakes that Can Kill Your Apparel Brand

How many businesses you know can confidently say that social media is irrelevant to their growth? No...

Watch This Video On How An Apparel Brand Uses Dynamic LED Lighting To Drive Experience

This video (below) does a nice job showing how simple LED lighting strips can add a lot of visual interest to businesses like retail. It is used by Stradivarius, a retail chain that sells women’s a…

Woman criticises online clothing stores for making customers choose male or female before shopping

She argued that brands limit their revenue by encouraging customers to choose either 'male' or 'female' before shopping

4 Instagram-Famous Online Clothing Stores You Need To Know About (SheFinds)

How to Sell Eco-Friendly Apparel

Apparel distributors and decorators interested in selling sustainably made apparel often...

Burt's Process: Step by Step

While we know the world of custom hat embroidery and water bottle printing like the back of our hands, we realize you may not! If you’ve ever wondered what our step by step process looks like when fulfilling your custom order, look no further. Contact Burt’s: The beginning is for hammering out the details. Once … Burt’s Process: Step by StepRead More »

Top Trends Shaping the Apparel and Footwear Industry

Apparel and footwear is the second largest consumer goods industry globally. Despite its maturity, the industry expects a positive outlook.

What's Your Favorite Item Of Automotive Apparel?

Let's see some killer threads from some gearheads!

Did Gap just sign the most boring fashion collaboration in apparel history?

Gap's newest fashion collaboration offers up major yawns at a time when it needs the wow factor to reverse plunging sales.

23 Things Anyone Obsessed With American Apparel Will Understand Completely

How One Apparel Brand Is Bringing Style to Sustainable Clothing

Nothing hip and sexy about sustainable and recycled fabrics? Guess again.

Making Nature Fashionable: Apparel Company Benefits National Parks